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Our vision is to become the recognized company by our customers in the Book and Stationery businesses in which we compete.


Our goal is to provide the best products with the greatest service possible.


Bismi Trading Sdn Bhd established in Brunei at 1978 with its first store in Gadong with a floor space of 5500 sq.ft. Each store ranging in size from 2000 sq.ft to 15,000 sq.ft. The Location of each Store covers entire Brunei by one or two store in a district. Bismi was all about building a generation of well-informed people. Since then, has been a destination for book and stationeries.

Bismi is the largest seller of school text book and Islamic book; it is arguably the only-tail range based book retailer in Brunei Darussalam.

Until 1990, Bismi was focused on school book, Islamic book, stationery, greeting cards and then added school bags to its product portfolio and also started trend of stocking curios, toys, technology products and other gift items. Category killers in all focus categories- Bismi Unique Selling Proposition is the range and depth of its stocks. It currently deals with the product line that caters to the needs of all age groups