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Bismi has the widest range of titles i.e. over 50,000 titles across different sections-best sellers, business guides, fiction, biographies, computer science, School Books like text book, work book from primary to secondary, O-level, G-level, literature, marketing, art, cinema, religious books, novels and The Holy Al-Quran many more.


The product portfolio includes office utilities, diaries, files, folders, writing instruments, gift wrapping paper, table accessories, notepads, annual planners etc.

A separate section for kids' stationary also setup in each store.


All major English Magazines published and available in Brunei and abroad are available at every Bismi store.


The Gift section caters to the need of all age groups and corporate entitles. Trendy Jewellery, crystal, watches, luggage and leather products are also available.

Home store

The home store at Bismi stocks from mats, lamps, kid's furniture, flowers, vases, photo frames, wall hangings, tradition clocks, table cloth etc.

Tech Zone

The concept of tech zone was introduced in the year 2007 and has been very well received by our customers. The tech zone is upbeat and stocks wide range of all the gizmos to digital cameras to DVD players to printers to scanners to iPods and computer accessories; Bismi has them in all the leading brands to cater to everyone's needs.


The kids zone in Bismi has an extensive range of toys followed by an entire section devoted to children's books and stationary.

Loyalty Program

Bismi introduced a loyalty program name 'Privilege Membership' many years back for its customers. The main objective of the program is to provide benefits to members not just as individuals.